In some cases service people make things harder than they have to be.Take web marketing for example. Marketing is pretty simple when you solve down to it: discover the emotional worth inherent in what you offer and provide it in an unforgettable manner that separates you from the competitors. This is why Kinetic Typography Videos are growing in use.
Those who know our work, or who have actually read our blogs, understand that we suggest video as the best method to accomplish your marketing objectives.Delivering a memorable, separated message highlighting the emotional worth of your brand. Follow the patterns, and you know Video is spreading out across the Web like wildfire.The issue is much of it is dull, uninteresting, and pre-packaged.
Fantastic Video Begins with Words
The best location to begin is at the beginning, and whatever starts with WORDS. We do not reside in the Golden era of Articulation. The interaction era generated by the Web and its social media trend has developed a Tower of Babble. The eloquence, clarity and psychological effect of Churchill, Roosevelt, Kennedy, and Martin Luther King have been replaced by instantaneous messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything useful or pertinent.
If you cannot articulate your message in some meaningful manner then you remain in problem from the 'beginning.' You might believe this is old-fashioned, but words DO have meaning. The blurring and confusion of exactly what makes marketing and sales various has actually led to a generation of entrepreneur and executives who can not produce or provide a carefully crafted statement of who they are, what they do, and why clients need to care.
You're Looking at the Wrong Information
There are unlimited posts, stacks of statistical analysis, and countless essays and white papers on how service need to utilize the Web to its advantage. Most of company writing focuses on high profile significant corporations as the source of know-how and savvy business strategy. The problem is most of these big businesses are terribly run and creatively and intellectually bankrupt. Many are operating on past successes from a bygone age and consumer inertia. In the end, big business is about power and money, not knowledge and innovation. Are there exceptions, of course, but the bottom-line here is that you need to look more thoroughly at exactly what actually works and why that is unless you have limitless stacks of loan readily available to bury your competitors and flood the airwaves with unlimited repeated drivel that leaks into viewers' consciousness like some alien mind-altering drug.
Kinetic Typography an interesting, innovative video technique that integrates the power of sight and noise to deliver a meaningful, remarkable message based on the power of words.
The strategy has its origins with movement designers who took well-known movie monologues and animated the words of the script to provide visual focus. It's an easy idea, however challenging to execute, when succeeded, it's a powerful approach for providing a marketing message. It's a technique that will access both the spoken and visual memory centers of your audience's brains and produce the brand acknowledgment that is the goal of every marketing effort.
Why Kinetic Typography Works
Kinetic Typography penetrates the awareness because the dynamically provided spoken and written words function as mnemonic devices reinforcing each other. The visuals alone will not offset any deficit in the script. Your words create a language structure that defines your brand name; it creates the context within which you can interact with your audience, and it allows you to take ownership of those words therefore limiting your competitors' capability to feed off your marketing efforts. In short, words have meaning, words can move you, move you to action, and isn't really that what marketing is everything about?